(+27) 10 020 2525 info@oomph-africa.com

ACTIVATIONS

Oomph’s activations and promotions services focus on creating memorable brand experiences.

Instore Activations – Community Events – Wholesaler activations – School and University Activations – Hit Squads – Flash Mobs – Launches and Demonstrations.

Our teams create ideas that always excite and delight consumers. – Our mythological approach allows consumers to engage with your brand, fall in love, and buy your products and services.

Oomph develop effective brand engagement strategies and or assist with existing marketing strategy or campaigns.

IN-STORE

MARKETING

  • Sampling
  • Wet demos
  • Cook-ups
  • New product launches
  • Educational campaigns
  • Retailers
  • Malls
  • High traffic retail environments
  • Traditional markets

IN-STORE AND HDA PRESENCE

MARKETING

  • Extensive universe of HDA retailers
  • Seeding, Point of Sale & data collection
  • Shelf Maintenance
  • Taking your Brand to the Market
  • Direct HDA mobile marketing
  • Communication in relevant vernacular

COMMUNITY EVENTS

MARKETING

  • Influencer community programs
  • Church events
  • Women’s events
  • Pension pay-points
  • Chesa nyamas
  • Weddings
  • Cultural gatherings
  • Car washes

WHOLESALER

ACTIVATIONS

  • Converting sellers to buyers
  • Analytical purchasing insights
  • Drive trial and brand awareness
  • Support the HDA Retailer
  • Increase bulk sales
  • Product education and high visibility trade  activations
  • Loyalty programmes
  • Brand  in a box

HIT

SQUADS

  • Drive the message
  • Market storming
  • Targeted market communication driven by aspirational brand ambassadors
  • Rapid information dissemination
  • Focused engagement squads
  • Store openings
  • Sporting events
  • Salons and gyms

SCHOOL AND UNIVERSITY

ACTIVATIONS

  • Engagement in a relaxed environment
  • Customised solutions
  • Sampling
  • Large captive audience
  • Events
  • Cross platform branding opportunities
  • Strong network of primary, secondary and tertiary Institutions
  • Educational roadshows
  • Wrapper collections
  • Industrial theatre
  • Customized student activations
  • Casual marketing

BEACH

ACTIVATIONS

  • Engagement in a relaxed
    environment
  • Customised solutions
  • Sampling
  • Large captive audience
  • Events
  • Cross platform branding
    opportunities
  • “Beach Fever” property
    (April & Dec)

 

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